Aug 26, 2009 southwest airlines case study by morteza javadinia. It is also known as a discount airline compared with its large rivals in the industry. Southwest airlines possible solutionhbr case free download as word doc. In a different world case study solution, this is the fourth in the 35yearold sometimes hbs for an organization that has changed the rules of. This multifaceted industry was a difficult industry to break into as a consequence of sophisticated customer segmentation, huband spoke models and costly information systems for reservations, fare wars and intense competition. Southwests ability to be different and not follow the herdnot to mention. At the beginning, southwests founders, rollin king, who is an investment counselor and pilot, herb kelleher, who is southwests.
This company has 35,499 employees and it runs over 500 boeing. Jun 28, 2016 this case study was made by atulya manuraj, iit kanpur under an internship with professor sameer mathur, iiml. In a different world case solution,southwest airlines. Case facts swa was founded in 1967, but operations were delayed for nearly years. Southwests flight structure took advantage of lowdensity airports and undeserved areas and was comprised of a twotiered pricing structure that books as many seats as possible per flight, ultimately driving ticket price down. Singin the jetblues case study analysis, subjects covered service management strategy by elliot n. Its first flights were from love field in dallas to houston. Southwest airlines began customer service on june 18, 1971, offering service to the texas cities of houston, dallas and san antonio using three boeing 737 aircraft. Strategic analysis of southwest airlines case study. Southwest airlines is a somewhat different example of a business model pioneerand indeed, one may ask if the company is a pioneer at all. The primary strategy of the company is to be the lowcost, no frills option for people wanting to travel within the united states.
The focus of the case is on whether southwest airlines should buy gates and slots to initiate service to new yorks laguardia airport, which does not fit the airlines profile for cost, ease of service, and other factors. Southwest airlines case study essay 847 words cram. The southwest culture is to serve people in a fun and innovative way, but at the same time, make profits. Swa, hbs case, why has southwest been so much more successful than its competitors.
It is also the trading name of the case centre usa, a nonprofit making company. This case study was made by atulya manuraj, iit kanpur under an internship with professor sameer mathur, iiml. Southwest airlines remains steadfast in its focus to sustain our proven track record, unmatched in the airline industry, of preserving our profitability, as well as. Using its lowcost, passenger friendly, pointtopoint operational strategy, southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. Customer service is the core competency of southwest airlines, as it offers a unique friendly, jolly environment to the customers, which makes them enjoy the journey and dont get bored. Scribd is the worlds largest social reading and publishing site. On may, 1972, southwest sold its fourth aircraft to frontier airlines in order to cover payroll and other. Southwest airlines case analysis by zach morgen on prezi. Southwest airlines and the mbti assessment creating a. Most of the times people are reluctant to take long flight, due to which southwest created value by using this fact and introduced a unique set of customer service which became the identity of the airline. Through its culture services department, the company reinforces its culture, while making employees feel that they are valued in the airline corporation. For a customer checking two bags, southwest airlines is the lowest price option 87 percent of the time. Southwest airlines has been a strong growth company over the last 35 years.
In a different world case study southwest airlines history and growth southwest airlines was founded in 1967, but the first regular flight was in june 1971 because of lawsuits from competitors. The focus of the case is on whether southwest airlines should buy gates and slots to. In a different world 5320 operations management patrick condron southwest is known. Southwest airline case study strategic management case 27. Singin the jetblues case study solution, southwest airlines. Case study southwest airlines in a different world. In a different world case study analysis, subjects covered competitive strategy decision making organizational culture service management by james l. It also studies about hrm and its role and challenges in a learning organization. Southwest air wikimedia commons it seems as though the airline. The focus of the case is on whether southwest airlines should buy gates and slots to initiate service to new yorks laguardia airport, which does not. A southwest aircraft at san francisco international airport in 2011.
Airlines airline industry southwest airlines operations. Southwest airlines case study page 1 business challengescontinuing the growth of a successful airline maintaining high levels of customer service company profile founded in 1967 as air southwest, southwest airlines is one of the largest airlines in the united states. The early years of southwest airlines saw operating losses. Rollin king and herb kelleher founded southwest airlines on june 18, 1971. Southwest airlines is the largest airline measured by number of passengers carried each year within the united states.
It is one of the major domestic airliners which provides carrier and transportation service. October 25, 20 a case study on southwest airlines 1 group 10, section a, 1st. Case study on southwest airlines case study template. Southwest airlines case study page 2 solutionfocus on the p words. In a different world case study solution, this is the fourth in the 35yearold sometimes hbs for an organization that has changed the rules of the game globally for the industry, offering a differ. Andrew 2 abstract southwest airlines has managed to develop a brand image reflective of its corporate mission and goals statement unlike any other national airline. The main goal of this note is the study of pureness and fullness properties of. How does this differ from the business model used at many other airlines.
Southwest airlines swa was founded in 1967 by rollin king, herb kelleher and lamar muse and established the companys headquarters in dallas, texas. Today, most airlines are purely focused on growth, and tend to nickel and dime their customers to make up for profit losses. Southwest airlines case study free download as powerpoint presentation. In a different world 5320 operations management patrick condron southwest is. In a different world case study solution, southwest airlines.
Southwest airlines presented by pujara pratik modi vicky moriya hasanabbas kalor chetan chuhan aanad. Approximately two years ago southwest airlines, the worlds largest lowcost carrier, unveiled a new logo a heart colored by blue. Southwest airlines approach to business sets it apart from industry competitors. In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The success of southwest airlines to what do you attribute the success of southwest airlines.
The success of southwest airlines case study template. This report is analyzed on the basis of a case study on southwest airlines. Case study analysis of southwest airlines 1 southwest. Werema virtual campus wayland baptist university southwest airlines on june 18, 1971 southwest airlines began flying to three cities between houston, dallas, and san antonio.
Southwest airlines case study essay 1798 words cram. It also makes a critical comparison between the british airways and southwest airlines in regards to learning organization and continuous improvement. Southwest airlines case study by morteza javadinia. Fees dont fly here we will never ask for any form of payment for your application or training.
The only way to apply for a job at southwest airlines is through this site. Pdf solved case study of southwest airlines from strategic. The focus of the case is on whether southwest airlines should buy gates and slots to initiate service to new yorks laguardia airport, which does not fit the airlines. Southwest airlines established its market share by catering to the needs of the customers. In a different world case solution, southwest airlines. Only three airlines survived the after 2001, american, delta and south west. At the onset of the airline industry in the united states, major network airlines were the sole providers of air travel.
Southwest airlines case analysis southwest airlines is a company that has grown from a small regional carrier in texas and surrounding states to the largest u. According to the authors of the case study, some of the market conditions of the u. A case study highlighting southwest airlines engaging children in realworld math southwest airlines about. Other airlines made it possible to purchase tickets online. In a different world case analysis, southwest airlines. According to a recent hbs case study, southwest airlines is the most heavily unionized us airline about 81% of its employees belong to an union and its salary rates are considered to be at or above average compared to the us airline industry. As per the exhibits the load factor for southwest is 0% with highest domestic passengers carried among the best three airlines i. In a different world excel file, subjects covered competitive strategy decision making organizational culture service management by james l. You dont have to surrender your individuality to work for southwest airlines, work is important dont spoil it with seriousness p. The case centre is a notforprofit company limited by guarantee, registered in england no 1129396 and entered in the register of charities no 267516. An icon of the world globe, indicating different international options. Harvard business school entrepreneurial management case no.
With headquarters in dallas, texas, it flies to 100. View southwest case study from business t mktg 500 at university of illinois, urbana champaign. Southwest airlines operations a strategic perspective. Trust us implementation issues we seek amuse, surprise, and entertain. Southwest airlines in a different world case study help. Southwest airlines jeremy potter oakland city university introduction southwest airlines is one of the most successful airlines in the world. Southwest airlines case study analysis introduction and company background southwest airlines is a predominant corporation that can attribute several competitive strategies to the growth and share of success in the airline industry. Moving forward, southwest airlines continued to launch new nonstop routes and. Amex airline index, an equally weighted composite of the worlds largest companies. Southwest airlines case study brittany sogge july 15, 2014 mkt5302 marketing analysis summer 2014 instructor dr.
Southwests image was carefully crafted through a powerful corporate culture, and is now reflected in every post, tweet, comment, video, and image it produces. Their success comes from many different sources within the company. In a different world case solution, this is the fourth in a 35year series of hbs cases on an organization that has changed the rules of the game world for an entire industry by both differen. Southwest airlines case solution and analysis, hbs case. Southwest airlines case study southwest airlines case.
We are committed to making sure that doesnt change. Dec 18, 2018 southwest airlines remains steadfast in its focus to sustain our proven track record, unmatched in the airline industry, of preserving our profitability, as well as maintaining a balanced approach. This website contains forwardlooking statements within the meaning of the private securities litigation reform act of 1995, section 27a of the securities act of 1933, as amended, and. Destination 225 is a program of southwest airlines and there is no cost to apply. Southwest airlines in a different world brandon young. American airlines, southwest and other airlines and this is a pricedriven industry that allows other companies that offer lower prices to take some of deltas market share. In a different world case solution, this is the fourth in a series of 35 cases of hbs an organization that has changed the playing field globally for an entire industry that offers the servic. All in all deltas strategy has done a great job of keeping the company at the top of an industry that is extremely difficult to compete in. Southwests unique features, its hiring process, and details about its customer service are the main topics. Southwest airlines in a different world hbr case analysis. Overview of the company southwest airlines based in dallas was founded in 1967 by rollin king and herb kelleher.